| All over the internet, you see testimonials from | | | | quickly as possible and gets you near the top of |
| people claiming to be making huge amounts of | | | | the pyramid (shhh, don't say, "Pyramid scheme"). |
| money from some MLM (multi-level marketing) | | | | However, if you're just a little fish in the internet |
| program or other. Some of the claims they make | | | | marketing pond then you'll never hear about the |
| are astonishing and certainly make you envious | | | | new MLM programs until it's too late. This brings |
| but is it really possible for you to make that kind | | | | me to my third and final point...3. You don't hear |
| of money too?Personally, I don't believe that it's | | | | about the new MLM programs until it's too late - |
| possible for you, an average internet user, to | | | | The key to success in MLM is having a huge |
| make huge amounts of money from MLM | | | | downline that does the work for you. That means |
| programs. There are several reasons why I | | | | that you need a downline of good, experienced, |
| believe this, and I've listed the main ones below.1. | | | | dedicated network marketers. There lies the |
| You have no network - It's no coincidence that | | | | problem. All the good network marketers already |
| another name for MLM is "Network Marketing". | | | | know about the program and have already signed |
| Success in MLM programs is all about the size of | | | | up or dismissed it as unviable. They're more than |
| your network. What's a network? It's an | | | | likely on the mailing lists of the big MLM players |
| established set of contacts who know you and | | | | and will have heard about it very soon after it |
| trust you. A more common term for networks | | | | launched.So, who's left for you to recruit? Not |
| on the internet is "a list". This refers to a large | | | | many people really. Most people you approach will |
| mailing list containing thousands of email addresses | | | | already have heard about the program and might |
| belonging to people who have chosen (opted-in) to | | | | even already be in it (or sick of hearing about it). |
| receive emails from the list owner.All the big MLM | | | | You might be lucky enough to sign-up a few |
| players have a list. When they join a new MLM | | | | people who weren't aware of it before. |
| program, they send an email to their list | | | | Unfortunately, people who are that "switched off" |
| promoting it and BAM... their downline grows | | | | are very unlikely to bring in lots of new recruits |
| overnight. They then sit back and count their | | | | for your downline. In fact, the money they bring |
| money as their downline does all the work.2. | | | | in will barely cover your own monthly fees. |
| Nobody knows you - You would think that with all | | | | Eventually they'll become disillusioned and quit. |
| the millions of people using the internet everyday, | | | | Leaving you to desperately try to sign someone |
| being an unknown wouldn't matter much. | | | | new up so you can cover your monthly fee |
| However, in the world of MLM it counts for a | | | | again.So, as you can see, MLM programs are best |
| huge amount.If people know you and trust you | | | | avoided when you're new to internet marketing. |
| then they are more likely to follow you. As I | | | | You can put those dreams of signing up to an |
| mentioned in the previous point, the top MLM | | | | MLM program and making huge amounts of |
| players have a huge mailing list that trusts them | | | | money every month right out of your mind.As a |
| and is therefore willing to sign up to almost any | | | | novice internet marketer you need to forget the |
| program that they promote. It's no different to a | | | | thoughts of "instant wealth" or "get rich quick" and |
| top sports star coming on your TV and telling you | | | | concentrate on building a slow, steady, but |
| to buy a certain brand of sports shoe. Familiarity | | | | ultimately secure, online income. It is possible, and |
| builds trust.It also works the other way though. | | | | you can start with nothing!Jason Webb (EA)(c) |
| When you're a well-known internet marketing | | | | 2006 Jason Webb - You're free to reprint this |
| figure, people notice you, including the big MLM | | | | article but please include the following: |
| players. They know that you have good recruiting | | | | Hi, I'm Jason Webb, developer of the MISOL |
| power so they want you in their downline as | | | | system for a steady, secure online income. |