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Article #11: Buying a Car on the Internet Sight Unseen

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Buying a New Computer... Or Car... on the checking more than one source is
Internet recommended. There are three major price
For over two decades, Dell, Inc. has been levels: trade-in (or wholesale), private
wildly successful at bypassing the party and retail. Trade-in is what one
traditional stores and selling computers would expect to get from a dealer for
directly to consumers, custom-assembled one's used car - it is the lowest of the
according to a selection of options. The three averages, but it's important to
promise of convenience and savings, along know as a baseline. Private party is what
with Dell's strong company reputation and one would expect to get if one sells a
their backbone of customer service have car to another person, and retail is what
helped ease consumer fears of buying a one would pay for that car at a used car
relatively expensive product sight dealership.
unseen. Gateway and other computer makers Third Party Vehicle History Reports
have since embraced the online medium and In addition to the seller's honest word
are now enjoying a similar success at a and availability of service records our
varying degree. It won't be long before prudent innovators tap into the same
buying a new car online is not going to third party vehicle history report
be much different than ordering a new providers the rest of the used car buyers
computer. Some German manufacturers have use. CARFAX and Experian's AutoCheck,
already caught on to this emerging trend. initially serving the automotive
A BMW enthusiast, for example, could professionals only, have been available
configure and order a new M6 months to the general public for a number of
before its official entry into the US years now. For $24.99 CARFAX offers 30
market. He or she could then track its days and AutoCheck offers 60 days of
progress through the manufacturing unlimited vehicle history reports. These
facility online similarly to the way one provide extensive reporting on the
would track the progress of one's new vehicles' recorded history: date and type
Dell. However, buying a new car online of registration and renewal events, as
sight unseen is not a very risky well as checking for recorded incidents,
proposition. One knows what one is odometer rollbacks, junk, salvage,
getting and there is franchise dealer and rebuilt titles, insurance loss, theft,
a manufacturer standing behind it. lemon buybacks, etc. Many dealers realize
Buying a Used Car on the Internet - a New the convincing power of stating the
Breed of Shoppers recorded facts and now offer free vehicle
What about the used car market online? history reports for the cars they sell.
How can consumers quantify the risk they Car Inspections
are taking buying a used car sight unseen Independent vehicle appraisal/inspection
to make sure it is justified by the services with online presence have also
savings of such purchase? seen a boost in their business. For
Historically, conventional used car $99.95, CARCHEX offers to give any
buyers have been able to kick its tires, automobile a 155-point pre-purchase auto
take it for a spin, and haggle over the inspection almost anywhere in the USA.
asking price of the car they like at Not too high a price for peace of mind,
their local dealer since the invention of especially if it can save one from having
the automobile. Because of the internet, to deal with surprise repairs. For half
a considerable number of these of this amount, one can find a mechanic
"conventional" used car buyers have found in the local directory who can check out
a myriad of ways to harness the power of the car and even take it for a test drive
the ever expanding online automotive on one's behalf and then fax a detailed
resources and tools available at their report. Nevertheless, some of the more
disposal to make informed buying thrifty buyers have found ways to save
decisions. themselves the nominal fees mechanics
It is from those online savvy buyers that charge without depriving themselves of
a new breed has emerged - those who buy the peace of mind of a pre-sale
their used cars online, sight unseen. inspection. Say, I live in Boston and
Although they represent a relatively happened to find a 1974 BMW 2002tii that
small portion of the used car buyers, I really wanted all the way in San Diego.
these brave souls see an unmatched Now, I would definitely want the car
advantage and find ways to minimize the inspected prior to buying it. My thrifty
risks. But what's in it for them, one side, however, wants to avoid the $150
might ask? Simple, actually: selection fee a local company would charge me to
and price. The internet offers easy inspect the vehicle. The solution? I
access to a vast selection of vehicles would ask a fellow member of the BMW
worldwide - online car portals, enthusiast community who lives in San
classifieds, conventional dealers with Diego to take a look at the car for me.
online presence and pure online-only There are plenty of BMW forum members
outfits, online used car brokers, to name that would be more than happy to offer
but a few. Since most of them are looking their time and expertise to a fellow east
for a specific vehicle, their chance of coast bimmerphile in need.
finding "the one" is far greater online Shipping
compared to the confines of their local There is a sea of car shipping companies
area. that would gladly bring our pioneers
Needless to say, virtually all of them their newly acquired vehicles home at a
are looking for a bargain. Our brave reasonable price. One example, Dependable
souls take risks, but these are Auto Shippers operate a fleet of
justified, at least in their eyes, state-of-the-art, satellite tracked
because of the savings they realize by vehicle shipping transporters, which
utilizing the online channel. How do they allow one to track one's car while it's
do it? They, too, are well-armed with the on its way much like one would track a
online tools they need to make package. Yet, a healthy number of this
intelligent buying decisions. Here is how new breed of used cars buyers opt for
these online tools help them through the driving their new purchase home on their
decision-making and buying steps of the own instead. It's cheaper, it's faster,
process. and admittedly, it's much more exciting.
Fair Market Value Sellers specializing in online sales of
Determining whether a particular car is a this kind have also adapted to
bargain is a function of understanding accommodate the demands of this new kind
its fair market value given its condition of used car buyer. Airport pickups for
in the context of the current supply and our weary yet eager buyers are more or
demand. For the non-economists, of less industry standard, these days.
course, there are a number of excellent Sellers specializing exclusively in
online market valuation sources online sales, providing a hot meal for
available. Kelley Blue Book, NADAGuides, their 'guests' at the family table before
are some of the most widely used car they depart on their voyage home, is not
pricing providers. They all base unheard of.
estimates on a large number of recorded Although buying a used car online sight
transactions and provide appraisal unseen is not for the faint of heart, it
adjustments for the year, make, model, is a growing phenomenon, which if
mileage, options, condition and even executed carefully, could be a very
local market trends. As their appraisal rewarding experience for all parties
algorithms differ slightly from each involved.
other, the estimates may vary, so






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