| When searching in Google for certain keywords or | | | | then would be a good measure of the clicks' |
| key phrases targeted ads from sponsorsappear | | | | actual productivity? As |
| on the top of the search engine results page | | | | Scoble pondered in his tech blog advertisers ought |
| (SERP). The targeted ads are clearlyset apart | | | | to track their ads effectiveness by theamount of |
| from the ordinary search results by its blue | | | | time the browser stays on their page. A constant |
| background and the label Sponsored | | | | stream of very short term visits |
| Links found on the top right corner of the blue | | | | - meaning a few seconds - could indicate that |
| area. They are so labeled so that users | | | | accidense is giving them illegitimate trafficand that |
| notinterested in the advertisers' products or | | | | they could be paying Google more than the ads |
| services will not mistakenly click on the ads. | | | | are actually worth. On the otherhand, it could also |
| However according to an article called Accidentally | | | | mean that their website just isn't appealing enough |
| Clicking on Google's Top Blue Ads,users still do | | | | and needs muchimprovement. It would also help |
| routinely click on the links by mistake. This usually | | | | advertisers track which keywords or key phrases |
| happens when usersclick on the blue space on the | | | | generatemore effective or genuine interest in |
| right of the links themselves. The blue space | | | | their site and so could remove irrelevant |
| supposed bymany to be a non-clickable area, is | | | | keywordsand thus lessen the illegitimate traffic |
| actually clickable and would lead the user to | | | | and the expense of paying for the clicks |
| theadvertiser's site whose link is nearest to the | | | | thattraffic brings. |
| left of the mouse click. | | | | Accidental Clicks on your Own Ads |
| The accidental clicking of ads has actually been a | | | | Another issue of concern to advertisers is |
| problem noticed as early as November oflast year | | | | accidental clicks on their own ads. This is aserious |
| and has lead to the coining of a new word - | | | | issue since Google terminates AdSense accounts |
| Accidense. In November 27th of lastyear TDavid | | | | when they have determined that theadvertiser |
| wrote an article entitled "Accidense?". In his article | | | | clicks on their own ads. This is done to prevent |
| he noticed that some | | | | fraud of course. However,accidense does happen |
| Google ads had more white space that was | | | | and advertisers do click on their own ads |
| clickable compared to others. Because of | | | | especially while working ontheir AdSense page. |
| thelarger clickable white space of some ads the | | | | When this happens it is best to relax and just let |
| chance for users of clicking on certain ads | | | | it go if it happensonly a few times. Google will |
| byaccident is greater. People soon picked up on | | | | most probably not terminate an account for a |
| the word and started calling the accidentalclicking | | | | few clicks. |
| on Google's AdSense ads, Accidense. Note then | | | | However, if you want to be on the safe side you |
| that accidense is a phenomenon thathappens not | | | | can email Google and inform them the clickswere |
| only on Google's SERPs but in any of its service - | | | | accidental. Preventing this form of accidense by |
| like Gmail - or any websitethat has AdSense ads | | | | making sure that no AdSense ads runin your |
| in them. | | | | browser, however, makes more sense than |
| Effect on Google Users | | | | simply trying to avoid clicking on the |
| Accidense is a source of irritation to Google users | | | | adsthemselves. Here's a good article on how to |
| who have no intention of viewing theads. Of | | | | Protect Yourself From Clicking Your Ads |
| course in comparison to pop-up ads the irritation | | | | Accidentally. |
| AdSense ads bring pale incomparison. However, | | | | Highly goaled traffic is one of the most |
| accidense still retracts from user experience and | | | | momentous entities in the internet macrocosm. |
| is mostlyunproductive for the user. There may be | | | | Any |
| occasions though wherein the accidental clickbrings | | | | World Wide Web documents saw or governor |
| users to advertising sites they are actually | | | | recognizes the importance of driving traffic to |
| interested in. This should happen quiteoften since | | | | awebsite. The fortune of any Internet site does |
| AdSense ads are targeted ads so that the | | | | not rely entirely on the habitat itself. Youmay |
| chance of the user being interested inits contents | | | | have a terrific view for a website, overture an |
| is much higher than a user accidentally clicking on | | | | excellent product or service, or havean |
| the usual static ads. Butthat would only be the | | | | assiduously designed haunt with superb content, |
| case if the user sticks around long enough to | | | | but if you do not use the rightstrategies to |
| know what the ad isactually about before hitting | | | | advertise, your site would not slay the high traffic |
| the back button. And since Internet users, | | | | you need. Drawingobjectived traffic is a task that |
| especially searchengine users, are usually | | | | should be taken seriously for any site to succeed |
| extremely goal driven then the probability that the | | | | or makea net. Effortlessly, there are |
| user will hitthe back button even before the | | | | internet-marketing tools that help the website |
| advertisers' ad has fully loaded is greater than the | | | | marketer todrive traffic to his website. One of |
| chancethat the user will stick around to find out | | | | the most significant, and persuasive, of these |
| what he had stumbled on accidentally. | | | | toolsis Google's Adwords. Adwords is one of |
| Effect on Google AdSense Affiliates and | | | | Google's hype services. |
| Advertisers | | | | How does Yahoo Adwords slavery? Google is the |
| Accidense may be a nuisance to users but is of | | | | largest search engine on the web receivingover |
| greater to concern to advertisers. AdSenseis a | | | | 200 million queries each day through its various |
| pay per click advertising program, which means | | | | services. As Google is the big endpopular search |
| that advertisers have to pay for eachclick their | | | | implement today, webmasters are animate on |
| ads generate whether it was accidental or | | | | having their websites achieve ahigher ranking in |
| deliberate. Accidental clickstherefore automatically | | | | the query mechanism outcomes it provides. A |
| generate profit for both Google and its affiliate | | | | high ranking can mean hightraffic for that website. |
| website carryingthe ad but most often than not | | | | The search dynamo results page is also a great |
| doesn't translate to profit for the advertisers. | | | | venue foradvertisers to promote a product or |
| People aretherefore asking how much accidense | | | | benefit wrapped up ads and links. Consequently, |
| really affects advertisers. | | | | Googletossed its Adwords service, as a way for |
| Commercial advertisers would do well to track | | | | businesses to advertise products and services to |
| just how much their AdSense campaign | | | | atargeted audience. Yahoo Adwords can |
| isbenefiting them not only by the amount of clicks | | | | guarantee instant traffic. In this service, |
| they receive. As pointed out in an articleon clicks, | | | | DMOZfanfares relevant text based ads within its |
| "Clicks are not a failsafe method of proving | | | | search engine outcomes page phrased as |
| anything. Clicks can be automated. | | | | "Sponsored Links". Whenever a particular keyword |
| Clicks can be fraudulent.", and in accidense' case | | | | is searched on, theserelevant links appear in a |
| clicks can be accidental. If clicks aretherefore not | | | | separate section giving estimable display to the |
| reliable factor in determining the effectiveness of | | | | sites listed. |
| an ad campaign in a payper click program, what | | | | How do you use Google Adwords? |