| I am sure that if you are reading this article you | | | | many loop holes to their moitoring. For example i |
| already have an understanding of how ay per click | | | | did an anlaysis on my call logs and found the |
| search engines work. Therefore i am not going to | | | | following. there were many ip addresses that had |
| get in to that. What i am going to explain is the | | | | more than a few hundred clicks from the same ip |
| definition of click fraud and how to fight it. | | | | address coming from my yahoo campaign. |
| What is click fraud? | | | | What happened in the end?i beleive that I am |
| Click fraud occurs when you place a keyword in a | | | | now due a large credit. they have already hinted |
| category for PPC advertising and your competitor | | | | to me about large isps using the same pool of ip |
| keeps clicking on your link with the intention of | | | | addresses.I dont beleive it because its too much |
| costing you too much money to stay any where | | | | of a coincedence or for hundred of the same ip |
| near him. This could be very costly to you. At 3-4 | | | | addresses to be clciking on my site. My gut feeling |
| dollars a click if your competitor clicks on your link | | | | tells me its fraud. If they somehow come up with |
| a few hundred times this could end up costing | | | | a reason for it not being fraud i will get a court |
| you hundreds or even thousands of dollars. | | | | order for the isp to identify the users on the |
| How do most CPC search engines fight this type | | | | given dates. I will use that information to prove |
| of fraud? | | | | that it is fraud. |
| Most search engines boast that they protect you | | | | How do i get my web logs? |
| from this type of fraud by monitoring for | | | | For my shopping cart I use a software called |
| duplicate clicks from the same ip address in a | | | | Their customer service was very helpfull in |
| short period of time. They claim that it is in their | | | | obtaining the web logs for me. If you dont have |
| benifit to protect you from this type of fraud | | | | this kind of service you can find the location by |
| because they want to keep you as a long term | | | | going in to iis and right clicking on the site in |
| client. | | | | question. Than select properties. Than click on |
| Is it really in their best interest to protect you | | | | properties again. The directory of the web logs |
| from this type of fraud? | | | | shoul dbe visible on this tab. |
| They may be doing some moitoring but there are | | | | |