| Most Internet marketing agencies like those found | | | | would serve as excellent affiliates. These partners |
| on the SEOmoz.org Directory offer everything | | | | can serve as an excellent foundation to a very |
| from pay-per-click management and SEO to link | | | | profitable affiliate network. |
| building services, but there is a gaping hole when it | | | | 5. Easy to manage - With the help of the right |
| comes to affiliate marketing, possibly the most | | | | software, running an affiliate network can be |
| powerful online traffic source. This is due to the | | | | pretty simple. It is important to use an application |
| fact that most agencies are clueless when you | | | | that has real-time reporting, fraud detection, and |
| mention the words "affiliate marketing." It is time | | | | excellent affiliate management tools. |
| for agencies to learn that managing affiliate | | | | 6. Cheaper than Pay Per Click - Because many |
| networks for clients is not only a great way to | | | | affiliate campaigns only pay for conversions, little |
| open the flood gates to client websites, but it is | | | | budget is wasted on clicks that do not move |
| also an exciting new revenue source. | | | | through to conversion. Developing bidding |
| Here are 10 reasons why Agencies should start | | | | strategies and managing PPC campaigns can be an |
| creating and managing affiliate networks for their | | | | expensive endeavor. |
| clients. | | | | 7. Increase overall client visibility - Even when |
| 1. Clients choose payment metrics - Instead of | | | | users do not immediately convert, a network of |
| strictly relying on the same old model of traffic | | | | affiliates publishing banners and advertisements all |
| generation such as CPM (cost per thousand) and | | | | over the web is sure to increase brand |
| CPC (cost per click), clients can choose how they | | | | recognition. And the best part about banner views |
| want to pay affiliates. This could be pay per lead, | | | | is that they are free! |
| pay per conversion, or even percentage of sale. | | | | 8. Inexpensive to Run - There is little to no |
| With affiliate marketing, the payout options are | | | | overhead in running an affiliate network. Other |
| endless. | | | | than compensating an agency to manage it and |
| 2. Provide relevant traffic - Because most affiliate | | | | settling on a software platform, money only goes |
| campaigns are set up to pay out for actual | | | | out when clicks convert. |
| conversions, affiliates are doing their best to send | | | | 9. Additional source of revenue - Affiliate |
| traffic that is relevant and ready to take action. | | | | marketing is an excellent new source of revenue |
| Affiliates build landing pages, provide resources, | | | | to add to the agency portfolio. Charge clients per |
| and add tremendous value to the sales process. | | | | volume, per month, or for a percentage of |
| 3. Safer than joining other networks - Some | | | | payouts. The billing and revenue models are |
| businesses have already been scammed by joining | | | | completely customizable based on the client, the |
| large affiliate networks because they do not have | | | | product, or the offering. |
| control over which affiliates are promoting their | | | | 10. Easy to sell - Because there is not a large |
| products. When it comes to detecting and | | | | upfront cost, it is easy to persuade clients to try |
| preventing fraud, it is completely in the hands of | | | | out affiliate management services. Prove to clients |
| the affiliate network. | | | | that affiliate marketing will bring them increased |
| 4. Most clients have loyal partners - Some | | | | revenue and they will be happy to pay for it. |
| businesses are hesitant to start their own affiliate | | | | Why not add virtual members to your team and |
| network because they are afraid they will not be | | | | start building affiliate networks for your clients? |
| able to find trusted affiliates. In reality, most | | | | With targeted traffic and higher conversion rates |
| businesses already have partnering websites that | | | | your clients will be signing your praises. |