| Pay per click has been one of the greatest boons | | | | reduce the chances of click fraud. |
| in the advertising industry. PPC has been a good | | | | - Ban IP addresses: The first method of |
| source of income for many sites. But there is one | | | | preventing click fraud is by banning certain IP |
| threat namely click fraud that has been bothering | | | | addresses From viewing your website. This is not |
| the advertisers. Click fraud is a type of internet | | | | an appropriate method as you might be losing |
| crime that is practiced on pay per click | | | | potential customers by doing so. Therefore you |
| advertisements. A person, automated script or | | | | need to be careful before following this step. |
| computer program emulate as a real user of web | | | | - Broader distribution of keywords: Advertising for |
| and click on these ads to generate income for the | | | | highly searched terms might bring good traffic but |
| clicker. | | | | you risk of greater exposure of click fraud. Since |
| Signs of Click Fraud: | | | | these terms come with higher price tag, there |
| You need to be cautious about whether your ad | | | | are greater chances of click fraud. To prevent |
| campaign in under an attack of click fraud. You | | | | this you need to advertise the terms that have |
| need to be familiar with several aspects of the | | | | low price range and are comparatively less |
| campaign and its performance. Here are some | | | | competitive. |
| behaviors that indicate click fraud:o Unexplained | | | | - Affordable bidding: You need to bid for terms |
| inflow of traffic for specific terms.o Sudden | | | | suiting your budget. You need to specify how |
| change in the click count that has sustained a | | | | much you are willing to pay per click or per sale |
| certain level.o A better indicator is being able to | | | | and the maximum amount you are ready to pay |
| identify existence of wide variations in the return | | | | for the advertisement per day, week or month. |
| on advertising spend from one day, week or | | | | - Become an analytics expert: You can take help |
| month.o Abnormal spike in activity.o Significant | | | | of analytics package such as ClicksTracks or |
| differences in similar terms like website design and | | | | Google Analytics to prevent click fraud. |
| website designs. | | | | Online advertisement is a competitive industry. |
| Click Fraud Awareness and Prevention Solutions: | | | | Keeping this in mind it is important for the |
| The best way of preventing click fraud is by | | | | advertisers to be aware of click frauds and keep |
| being aware of the server logs to identify the | | | | in track of their ad campaigns. If you think it |
| CTR and conversion rate. A good conversion | | | | takes too much of your time and energy then |
| tracker will help you be aware of the statistics of | | | | you can always take help of experts to ensure |
| your ad campaign. There are other ways you can | | | | your investment is not pilfered. |