| iv id="body"> | | | | files for the same information. With these three |
| Click Fraud can be an expensive misfortune, but if | | | | sources of evidence to support your suspicions, |
| you have seen success from your pay-per-click | | | | request a refund or a credit from your |
| campaigns it doesn't make sense to shut them | | | | pay-per-click service. |
| down all together. So what do you do? | | | | Automatic Click Fraud Detectors |
| Monitor Clicks | | | | Some website traffic statistics or analyzing |
| If you have a busy site, searching through server | | | | services can compile reports that highlight |
| log files everyday is impossible, so use reports | | | | suspected click fraud. So instead of searching |
| compiled by your pay-per-click service and a | | | | through your visitor and page statistics yourself it |
| third-party website traffic service. | | | | will automatically compare visits to origins, IPs, |
| Here are a few things to look for:Numerous Clicks | | | | page views, conversions and so on for you. |
| from- | | | | Ways to Prevent Click Fraud |
| One IP address | | | | Click offenders look for ways to not get caught. |
| One country or region | | | | For example, they can employ a bot that "steals" |
| From your competition | | | | numerous IP addresses and then when they |
| In addition these clicks- | | | | perform the offending clicks it looks like it is from |
| Include few page views | | | | one of the "stolen" IP addressees, instead of their |
| Do not include conversions | | | | own. Additionally, they can make it look like the |
| Are short visits | | | | clicks come from multiple addresses instead of |
| What to do if you Suspect Click Fraud | | | | just one. So far there is no way to prevent this |
| The first step is to collect evidence. In order to | | | | type of malicious activity; however, you can install |
| recover costs you will need to gather the visitor's | | | | software that can prevent bots from "stealing" |
| IP address, the country of origin, referrer | | | | your IP address. So potentially, if everyone |
| information, date/time of clicks as well as a | | | | installed a good security program to protect their |
| description of the ad and the landing page | | | | computer, this avenue could be shut down. |
| parameters. Once you gather this information | | | | Overall, preventing click fraud is nearly impossible, |
| from your pay-per-click service and your | | | | but with the right evidence you can at least |
| third-party website traffic service, search your log | | | | recoup some of your costs. |