| Spam and viruses are just a part of using the | | | | Like all of these, click fraud is simply going to |
| internet. Letters will sometimes go missing. Your | | | | happen. Many experts have put click through |
| inbox might become filled with spam. Planes might | | | | fraud rates at 50%. Other studies have showed a |
| even crash in New York City. Are we really going | | | | figure around 15%. Either way, it's part of what |
| to stop going online, sending letters, or flying, or | | | | makes the internet the internet. An ecosystem of |
| buying contextual based advertising with Google | | | | free exchanging ideas and information. Just like |
| because of this or should we really step back for | | | | any ecosystem there are predators and prey. |
| a second and cross examine our online world. | | | | We have to cope with the reality of our online |
| Last month when Google confirmed that they had | | | | world and do our best to prevent click fraud. |
| not adequately prevented click fraud many online | | | | Duncan Perry, a click fraud expert recently said |
| advertisers had their world shook. When we step | | | | "Click fraud is like any other business risk; you |
| back for a second and really think about click | | | | should take appropriate steps to reduce the risk |
| fraud and the internet as a whole, should we | | | | and gather firm data of any fraud. |
| really blame Google? | | | | |