| A lot of Google AdSense publishers are banned | | | | Google will use these factors and filter out |
| from the Google AdSense program for click | | | | potential invalid clicks. |
| fraud. Some of these Google AdSense publishers | | | | - Advanced Monitoring Tool: Google uses its |
| manage to get their AdSense account reinstated. | | | | proprietary software to monitor click fraud |
| However, majority of them failed to do so. As a | | | | activity. They are constantly working to improve |
| result, they are banned from the Google AdSense | | | | their click fraud detection technology. |
| program. | | | | - The Google Team: In addition, Google has a |
| Google does not reveal any specific details on | | | | team that uses specialized tools and techniques to |
| how they define click fraud. They do not disclose | | | | examine individual case of click fraud. When |
| their proprietary click fraud detection technology | | | | Google system detects potentially invalid clicks, a |
| as well. As a result of that, publishers would not | | | | member of this team will examines the affected |
| be able to report any click fraud activities on their | | | | account. |
| website. | | | | There are few innocent publishers whose |
| However, Google does provide general definition | | | | AdSense account has been terminated because |
| of invalid clicks. It may be a good idea to learn | | | | of a sudden spike in their AdSense earnings. This |
| how they define invalid clicks and how they | | | | sudden jump in AdSense earnings is due to the |
| detect click fraud. | | | | sudden jump in website traffic. The spike in their |
| Google defines invalid clicks as: | | | | AdSense earnings would probably raise the red |
| - Manual clicks intended to increase publisher's | | | | flag in Google click fraud detection system and |
| advertising | | | | had their accounts terminated. If you think your |
| - Clicks by automated tools, robots, or other | | | | AdSense account is terminated unfairly, Google |
| deceptive software. | | | | provides you a way to make your appeal: |
| So how does Google detect click fraud activities | | | | A Piece of Advice |
| on your website? How would they know which | | | | When you are making your appeal via email, you |
| clicks are invalid? Google AdSense team uses | | | | should stay calm and plan the right strategy. You |
| three powerful tools to detect invalid clicks: | | | | should be patient when dealing with Google and |
| - Detection and Filtering Tool: Each click on an | | | | most importantly you should be polite when |
| AdSense ad is monitored by Google system. | | | | communicating with them. You may take initiative |
| Google will record the IP of each click, the time of | | | | to provide them with all the documents they |
| the click, duplicate clicks and various click patterns. | | | | need. |