| Major PPC companies such as Google and Yahoo | | | | fraud. These systems will monitor incoming clicks |
| decline to quantify the scope of click fraud. | | | | and then discard fake clicks. However, these |
| However, some estimate click fraud range from a | | | | systems relied on unrevealed artificial intelligent |
| few percent to more than twenty percent. Click | | | | click fraud patterns are far from perfect and |
| fraud occurs when a person, automated script, or | | | | sometimes not effective. Besides, the current |
| computer program imitates a legitimate user of a | | | | systems provide no protection for the publishers. |
| web browser clicking on an ad. These clicks are | | | | These systems do not alert the publishers for |
| done for the purpose of either to drain | | | | click fraud activities happened on their websites. |
| competitor's marketing budget or generate | | | | Publishers could easily be banned from the PPC |
| advertising income. | | | | advertising program for click fraud activities which |
| Who Commits Click Fraud? | | | | they did not commit. |
| Business Competitors: Competitors of a business | | | | How Do Publishers Monitor and Stop Click Fraud? |
| try to drain opponent's pay per click (PPC) | | | | To prevent click fraud and protect your AdSense |
| marketing budget by clicking on their PPC ads | | | | business, you should install a more sophisticated |
| deliberately. They may click themselves, have | | | | AdSense tracking tool, such as Adlogger, on your |
| friends or employees click or use software to | | | | AdSense website. You should constantly monitor |
| click the ads. Advertiser's PPC ad will automatically | | | | your AdSense site using AdSense tracking tool in |
| stop showing on the ads listing if the daily budget | | | | conjunction with Google AdSense channel. |
| of PPC campaign is set. Competitors can then bid | | | | These advanced tracking tools will give you extra |
| at a lower price for the same position. | | | | tracking information and features which are not |
| Web Publishers: Many web publishers are making | | | | provided by AdSense Channel. These information |
| money by showing ads syndicated by PPC | | | | and features include: |
| companies such as Google, Overture, Yahoo and | | | | - Which Ad has been clicked |
| etc. They earn money from clicks on these ads. | | | | - The details of PPC Ads |
| Some publishers fraudulently generate clicks on | | | | - The time and origins of each click. |
| their own ads in order to make money or make | | | | - The browsing history of each IP on your site |
| more money quickly. | | | | - Alert you and stop multiple clicks from the same |
| Networks of Clickers: There are few networks of | | | | IP |
| clickers organized by fraudsters to click PPC ads. | | | | - Block certain IP from click on your AdSense |
| In these networks, each member is asked to click | | | | Ads |
| on other member's PPC ad in return for other | | | | With a more complex tracking tool installed on |
| members to click on his ad. | | | | your website, it would be easier for you to spot |
| Bad People: Plain old mean people know that they | | | | any unusual click activities on your websites. Once |
| can easily drive advertiser's marketing budget to | | | | you have discovered unusual activities on your |
| the roof or kick publishers out of the PPC | | | | AdSense site, you can alert PPC companies about |
| advertising business by clicking on their PPC ads | | | | these activities immediately and let them |
| deliberately and frequently. | | | | investigate the problem. This will provide your |
| PPC companies such as Google and Yahoo do not | | | | AdSense business minimum protection against |
| tolerate click fraud and they have sophisticated | | | | click fraud. |
| anti click fraud systems in place to fight click | | | | |