Taking The Stress Out Of Financial Management

"body">financial officer) who specializes in working with a
A lack of understanding about the numbers sidenumber of different smaller businesses. Usually
of your business can cause you tremendousyou can get the information you need by hiring
headaches. For a case in point, let me introducesomeone to look over your financials once a
you to one of my new clients who I'll call John.month, do some analysis and report back to you
John is a contractor who has been in business foron trends and operating efficiency, and give you
more than twenty years. He hired me to come insolid advice on how to improve your business. Be
and clean up a mess caused by 1) his lack ofsure to find someone who understands the ins
knowledge about small business finances and 2)and outs of managing cash flow since this is such
his reliance on marginally competent bookkeepers.a critical challenge for small business owners.
It's a classic small business scenario. A business5. When you set up your accounting system, get
owner who doesn't understand the financial sideprofessional help. Again call your CPA or CFO to
of his business hires a bookkeeper to handle "allhelp with this. How you set it up is directly related
that". But, because he doesn't understand theto how useful the information is. Part of the
financial side of his business, he doesn't knowproblem my client is dealing with is a very poorly
what to look for in a bookkeeper and he has noset up QuickBooks company. The set up was
way of knowing whether the bookkeeper is doingdone in such a way that all the useful features like
a good job.bank reconciliation and job costing have been
This is the perfect set up for all sorts ofrendered un-useable. Getting it set up right in the
unpleasant consequences including inaccuratefirst place costs a pittance compared to having
financial records and tax returns, missed orsomeone come in and spend hours or days fixing
inaccurate filings of mandatory forms andit later.
payments, useless financial statements, lack of6. Make sure you have internal controls to protect
information about how the business is really doing,your business from theft and fraud. Some
and a potential for fraud and embezzlement.examples: never have the same person who
Scary, huh?signs checks also reconcile the bank statement,
So, what's a business owner to do? Here arealways scan through cancelled checks or your
some tips to help you stay out of trouble.bank's check copies for any checks that look out
1. Understand that the numbers side of yourof the ordinary, protect your passwords, keep
business is a critical factor in your quest for achecks (including the ones from your credit card
successful and prosperous business. You can hirecompany) in a secure place, know the basics of
someone else to do the work but you still need anavigating your accounting system so you can at
basic understanding in order to run your business.least appear knowledgeable, have a trained
2. Know the difference between hiring aprofessional looking over your books regularly to
bookkeeper and hiring a financial professional. Adeter fraud and to pick up on any clues that
good bookkeeper will understand how tofraud may be happening.
accurately enter information like payables and7. When you hire a finance person for your
receivables, process a payroll, make collectionbusiness whether it's a bookkeeper, a CPA, or a
calls, and reconcile a checking account. All thoseCFO, find one with experience in a business like
are important and necessary tasks. Notice I callyours. If you are a contractor like my client, find
them tasks. Bookkeepers are task oriented. Aprofessionals who have worked with other
professional finance professional may alsocontracting businesses. If you are a lawyer, find
perform these tasks but their real value is inone who has worked for a law office or other
taking the information that has been entered andprofessional service office. Check references. Ask
translating it into knowledge about your businessfor a few customers/employers you can contact
and then communicating it to you in a way youto find out more about how the person is to
will understand. Financial managers are analysis andwork with. Red flag--an unwillingness to provide
knowledge oriented. Two different ways ofany information demonstrating their ability to do
looking at your financial information by twothe job.
different professionals.My client John now has a plan to move beyond
3. Sometimes you can find someone who canthe days of chaos and stress. He will use a
perform both sets of competencies but individualsbookkeeper to enter his invoices, receive
like that are few. Generally, it is more costpayments, and keep his job folders under control.
effective to have a competent bookkeeperHe will use my CFO service on a monthly basis to
perform the task oriented pieces of the financialhelp him learn about the numbers side of his
puzzle--entering vendor and customer invoices,business, to get the information he needs to run
receiving payments, processing payroll, etc. andhis business, and to provide oversight and
then use a financial manager to help youprofessional input for his bookkeeper. My
understand what the numbers mean.involvement brings the stability and consistency
4. A financial manager can be someone like yourthat his business has needed for years. With a big
CPA (certified public accountant--they're not justsigh of relief he is able to say, "Goodbye Chaos!
for taxes anymore) or you can use a CFO (chiefHello smoother sailing.