Telemarketing Good or Bad?

In weighing the costs of phone sales,telemarketing fraud scheme generally begins when
telemarketers and telemarketing industry groupsyou receive a postcard or letter in the mail
do not consider the costs that are imposed ondetailing an appealing offer. Some criminals use
telephone subscribers, such as the expensetelemarketing techniques to get information for
incurred from lost time, the monthly cost of callertheft purposes. One of the most common types
ID or privacy manager services, the purchase ofof fraud involves telemarketing schemes that
answering machines to screen calls, and themisrepresent the value, the terms of sale, or the
monthly cost of maintaining an unlisted phoneuse of the goods or services being sold. Most
number.telemarketing firms use a tactic called predictive
Chances are, your bank or credit card companydialing so as not to waste the telemarketers
either sells your personal information tovaluable time while waiting for you to pick up.
telemarketers or operates a telemarketingConsumers experience telemarketing from a
business with your personal information throughcompletely different point of view: more than
an affiliate. Thousands of telemarketing sales calls92% perceive commercial telephone calls as a
are made to defraud consumers. In 1999,violation of privacy. Registering your telephone
Minnesota Attorney General Mike Hatch broughtnumber on the Do Not Call Register will not stop
suit against US Bancorp for selling customerall telemarketing calls to your number. Privacy
account information to Member Works, aadvocates argue that outbound telemarketing
telemarketing company.invades the sanctity of an individuals home and
However, it is sometimes difficult to identifyshould be limited.
telemarketing scams from legitimate offers. A